Intelsat Expands VideoNow EPG with Audience Measurement, Enabling Ad-Monetization for Free-to-Air Satellite TV

MCLEAN, Va. – Intelsat, operator of one of the world’s largest integrated satellite and terrestrial networks, has introduced audience measurement capabilities to its VideoNow electronic program guide (EPG), a significant step toward ad-monetization in the direct-to-home (DTH) free-to-air (FTA) satellite video market.

VideoNow, available on Intelsat’s Galaxy 19 platform, has long provided viewers with an easy way to find and access free-to-air content. Now, with its expansion into the Google TV app store through a partnership with Sofia Digital, VideoNow enhances the viewer experience by seamlessly integrating with connected TVs’ satellite tuners, making content discovery even more intuitive.

The app is currently available in North America, with plans for expansion to other connected TV platforms.

Beyond improved navigation, the latest update introduces real-time audience analytics, offering programmers valuable insights into viewer behavior, including:

• Real-time visits and unique page views
• Channels selected for viewing
• Browsing patterns by genre
• General viewer location data

These metrics provide content providers with the necessary data to implement targeted ad-insertion strategies, creating new revenue opportunities for providers of DTH FTA services.

Galaxy 19 delivers more than 100 channels across various genres, including news, entertainment, multicultural, and religious programming. Recent additions to the platform include traditional free ad-supported streaming television (FAST) channels such as The World Poker Tour, Euronews, WeDo Amor and Wild TV.

For more information on the Galaxy 19 platform and to download the VideoNow app, visit https://www.intelsat.com/g-19/.

About Intelsat

Intelsat’s global team of professionals is focused on providing seamless and secure, satellite-based communications to government, NGO and commercial customers through the company’s next-generation worldwide network and managed services. Bridging the digital divide by operating one of the world’s largest and most advanced satellite fleet and connectivity infrastructures, Intelsat enables people and their tools to speak over oceans, see across continents and listen through the skies to communicate, cooperate and coexist. Since its founding six decades ago, the company has been synonymous with satellite-industry “firsts” in service to its customers and the planet. Leaning on a legacy of innovation and focusing on addressing a new generation of challenges Intelsat team members now have their sights on the “next firsts” in space as they disrupt the field and lead in the digital transformation of the industry.

Media Contact:

Melissa Longo – [email protected]; +1 240-308-1881