By Eileen McGowan, Media Product Manager Video neighborhoods are essential for cable distribution because they connect satellites with thousands of downlink antennas representing millions of subscribers, maximizing the potential audience for a content owner or distributor. A satellite cable neighborhood begins with an anchor tenant that, due to the demand for the provider’s must-watch programming, results in all of the cable headends making sure their antennas are pointed at that orbital location. With a prestigious and attractive ‘neighbor’ in place, just as with any other type of neighborhood, the satellite at that orbital location becomes highly desirable to other content providers seeking maximum revenue potential for their content. The largest cable distribution neighborhoods reside in North America with most of the C-band satellite capacity in the western part of the orbital arc delivering hundreds of core television channels to thousands of receive sites throughout the United States. As these neighborhoods have matured, different identities have emerged for sports programming or HD content or international channels, as examples. In Latin America and other regions of the world, satellite-based cable neighborhoods are smaller in number, but growing – both in the number of channels carried as well as in the number of satellites used to provide distribution. As we created Intelsat neighborhoods, we kept three elements at the forefront of the value that we could bring to content owners and program distributors:
- High power distribution with a good footprint.
- High cable headend penetration, to maximize potential audience.
- In-orbit resiliency, to ensure our customers’ content is protected.