Intelsat Flexibility Means Airlines Can Deliver Unique and Differentiated Inflight Connectivity Services for All Passengers
Aaron Goldberg, Director, Product Management
In the uber-competitive aviation industry where margins are thin and competitive challenges numerous, airlines must ensure that every passenger, from the cost-conscious leisure traveler to the frequent business flier and everyone in between, has a positive and delightful experience. To do so, airlines need the flexibility to offer products and services tailored to each passenger’s status and profile.
That’s exactly what airlines get from Intelsat’s “Non-stop” inflight connectivity solutions. Intelsat delivers the flexibility that allows airlines to deliver a premium connectivity and entertainment experience to all passengers, from the first-class cabin to the last rows of economy.
The quality of the inflight connectivity experience is directly linked to passenger satisfaction. Passengers demonstrate loyalty to airlines that can provide high-speed, uninterrupted connectivity in the air from gate to gate. Airlines using Intelsat’s network can meet these demands while simultaneously delivering unique offers and customized services to different passenger segments.
With a long history of serving airlines and understanding business goals and challenges, Intelsat delivers inflight connectivity experiences that enhance loyalty from business and leisure travelers and encourage repurchase decisions. The company’s solutions are developed based on years of experience and are designed to benefit airlines and passengers alike. By taking a consultative approach, Intelsat listens to their airline customers’ goals and delivers a customized solution that can serve every use case in the connectivity space.
Within a single flight, for example, an airline could provide their most valued and loyal frequent fliers with great streaming experiences and the same premium high-speed connectivity they would have on the ground at no charge. At the same time, new customers could be enticed to join the airlines’ loyalty program with offers of free Wi-Fi for the duration or a segment of the flight. For other passengers, airlines can generate revenue by charging incrementally for general access or different levels of connectivity speed.
The flexibility of Intelsat’s solution also makes it easy for airlines to form partnerships and co-marketing arrangements with third-party service providers, such as mobile carriers who can subsidize service costs as a reward to existing subscribers or to market to potential new customers.
As airlines continue to explore ways to attract customers and drive revenues, the flexibility of Intelsat’s inflight connectivity platform allows airlines to leverage inflight connectivity and entertainment as a competitive differentiator, driving growth and enhanced customer loyalty.