Maximize Your Reach
Intelsat 20: Your Partner in Nigeria’s TV Market
In partnership with Ipsos Strategy3, we have recently conducted a study of the TV broadcast landscape in Nigeria.
Download our set of three infographics to gain key insights into the country’s evolving TV market.
From trends in the Free-to-Air and Pay TV markets to the role of TV advertising, these infographics reveal the unique opportunities and challenges broadcasters face across Nigeria’s diverse regions.
Dive into the data to understand how you can better connect with audiences in this dynamic market.
Pay TV Distribution in Nigeria
Nigeria represents a diverse and rapidly growing TV market. With a population of over 216 million people, viewers are watching a multitude of content in a variety of ways.
TV Broadcasting in Nigeria
Nigeria represents a diverse and rapidly growing TV market. With a population of over 216 million people, viewers are watching a multitude of content in a variety of ways.
Media Distribution in Nigeria
The advertising industry in Nigeria is currently valued at $819M and is projected to grow to an estimated $984M by 2027. The industry is predominantly driven by electronic media which accounts for 50% of the total advertising expenditure. Most of that is television and radio advertising.
