family watching tv
family watching tv

Welcome to a
World of More

Intelsat delivers more reach, more coverage, and more viewers in Africa.

552

Channels (50 HD)

7

Prime orbital locations

192

Free-to-Air channels

200

Million customers served via 3 video neighborhoods

6

Cable and broadcast video neighborhoods

45M

Urban viewers

More Growth in More Countries

Africa is one of the fastest growing TV markets in the world. With a population of 1.2 billion people and counting, TV penetration in Africa is at 42%, with the potential to reach 58% of under-served people.* For distributors who can connect with these new audiences, the opportunities for future growth are huge.
map eastern

Eastern Africa

25.4M
Africa Market Snapshot by TV Households
4.3M
Direct-to-Home Pay TV Households
18.5M
Direct-To-Home Free TV Households

Source: Dataxis Intelligence 2020

map southern

Southern Africa

25.5M
Africa Market Snapshot by TV Households
11.5M
Direct-to-Home Pay TV Households
12.2M
Direct-To-Home Free TV Households

Source: Dataxis Intelligence 2020

map central

Central Africa

9.4M
Africa Market Snapshot by TV Households
2.5M
Direct-to-Home Pay TV Households
5.3M
Direct-To-Home Free TV Households

Source: Dataxis Intelligence 2020

map western

Western Africa

39.9M
Africa Market Snapshot by TV Households
6.2M
Direct-to-Home Pay TV Households
3.5M
Direct-To-Home Free TV Households

Source: Dataxis Intelligence 2020

Eastern Africa

Southern Africa

Central Africa

Western Africa

More Insight into African Audiences

In 2022, Intelsat conducted a survey through GeoPoll, a research agency in Africa, to better understand the viewership habits of free-to-air (FTA) channels on IS-20.

Download the Media Market Watch Infographic

Read the Complete Media Market Watch Report

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People ages 15-34 are a key demographic to target, as they consume the most TV.

City Hut Rural airblue

A large percentage of people watch TV outside of their homes, including restaurants and places of worship.

Earth Station Dishes airblue

HD programming is a growing opportunity as most people are interested in higher quality.

Media TV Monitor airblue

Most people have a way to receive satellite TV including programming from FTA, Pay TV, or both.

City Connected Building airblue

Most viewership comes from urban areas of population.

Explore Audience Insights by Country

Get a more detailed snapshot with our Solution Overviews.

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Intelsat 20

More Reach Means More Viewers

IS-20 is the most watched media location over Africa and already reaches nearly 45 million urban viewers in emerging markets such as Nigeria, Ghana, Tanzania, Ethiopia, and Kenya.

Read the Tip Sheet for Satellite and Pay TV Trends in Africa

View the IS-20 infographic
soccer players

How to Watch

Bring viewers more action, drama, news, sports, and more on IS-20! See how easy it is for customers to find and watch your content.

Watch the Video
coverage map Africa

More Channels In Emerging Markets

Located at 68.5°E, IS-20 is the premier direct-to-home (DTH) video neighborhood in Africa. With strong, focalized Ku-band beams, IS-20 takes your content to virtually all of Sub-Saharan Africa.

 

 

Ready for More?


Are you ready to expand your audience reach? Moving onto IS-20 is easy.

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