RRsat Expands TV Programming Platform via the Intelsat Network
Pembroke, Bermuda, 24 March 2009
Intelsat, Ltd., the world’s leading provider of fixed satellite services, announced today that RRsat Global Communications Network Ltd. (NASDAQ: RRST), a global provider of comprehensive content management and distribution services to the television and radio broadcasting industries, launched an additional TV programming platform on Intelsat’s Galaxy 19 satellite, which is expected to reach millions of viewers in North America.
Intelsat’s Galaxy 19 satellite, which hosts the largest ethnic video platform in North America distributing nearly 180 international channels, is located at 97º W within Intelsat’s valuable Galaxy neighborhood. RRsat will leverage this capacity to distribute regional programming into the U.S. cable market and Canada’s DTH community. RRsat will operate this additional programming platform from its RRsat Hawley Teleport located in Pike County, Pennsylvania.
“Through our long-standing relationship with Intelsat, we have been able to offer our customers’ programming to almost the entire North American region, reaching millions of cable and DTH viewers,” said Lior Rival, RRsat’s Deputy CEO and Vice President, Sales & Marketing. “This new multi-year contract enables us to continue meeting our customers’ global distribution needs.”
“Global distribution, especially for regional content, is one of the most important business drivers in programming today,” said Jean-Philippe Gillet, Intelsat’s Regional Vice President, Europe & Middle East. “Within our satellite fleet, 27 satellites are part of video neighborhoods around the world that provide unparalleled transmission services to leading cable and DTH communities, offering programmers the access they need to reach key demographic viewers.”
Intelsat will be exhibiting at Booth #109 at SATELLITE 2009, the leading tradeshow for the global satellite industry, which is being held at the Washington Convention Center, Washington, D.C., 25-27 March.