PanGlobal TV Platform Grows with Addition of Zee Network
Sydney, Australia, 8 September 2005
PanAmSat (NYSE: PA) today announced that India’s Zee Network has signed a multi-year agreement to bring its five-channel offering to the South Asian population in Australia and New Zealand. The programming bouquet will be delivered on the PanGlobal TV Platform via PanAmSat’s PAS-8 Pacific Ocean Region satellite. As a result of this agreement, 24 channels of programming will now be available to subscribers through the rapidly expanding direct-to-home platform (DTH).
Launched in 2004, PanGlobal TV is a joint marketing alliance between PanAmSat and GlobeCast Australia delivering DTH multi-ethnic programming that reaches tens of thousands across the Australian continent. It is one of nine DTH platforms that PanAmSat supports around the globe.
“In one short year, PanGlobal TV signed deals with the top names in multi-ethnic programming. Now, with Zee Network joining our DTH platform, we can offer viewers an even wider array of global fare,” said David Ball, vice president, Asia Pacific, PanAmSat. “The addition of such a highly-regarded customer as Zee Network to our programming roster is an ideal way to celebrate our one-year anniversary.”
Zee Network, a subsidiary of Zee Telefilms Limited, will offer five channels on PanGlobal TV. They are: Zee TV, Zee Cinema, Zee News, Zee Muzic and Zee Smile. Headquartered in Mumbai, India, Zee Network is seen in 100 countries across the globe.
“Zee Telefilms Limited is very pleased to announce this relationship with GlobeCast Australia,” said Dheeraj Kapuria, president, International Operations, Zee Telefilms Limited. “With this extension, Zee Network continues with its efforts to reach out to South Asian Diaspora across the globe. Through these channels, we will be bringing Indian culture and Bollywood into the homes of 45,000 South Asian families in Australia and New Zealand.”
PanGlobal TV offers 24 different channels of multi-ethnic programming, including Zee Network, to viewers across Australia. The line up includes NHK World Premium, MySAT, the Arabic Pay TV service which carries ART, LBC, Al Jazeera, ART Movies, Future TV, MBC and Noursat. It also features Horizon World Plus TV Pty Ltd which distributes a bouquet of five Russian television channels: ORT (Channel 1), RTVi, Teleklub/Detski Mir, Nashe Kino and RTR Planeta. It also hosts TV Plus which offers Serbian services Pink Plus, ExtraTV, BN and BHTV1.
“Australia’s multi-cultural viewers can now enjoy India’s top networks, including its leading entertainment channels,” said Mark Lobwein, DTH Sales Manager, GlobeCast Australia. “We are thrilled that the world’s premier broadcasters are turning to PanGlobal TV to reach Australia’s diverse audience.”
PanGlobal TV is a joint marketing alliance between PanAmSat and GlobeCast Australia, which offers a range of transmission services to international broadcasters who wish to reach Australia’s diverse multi-cultural communities. The service transmits digital television channel signals from either GlobeCast Australia’s Sydney teleport or the PanAmSat Napa Valley, California teleport to the PAS-8 Ku-band Australia beam. The teleports offer digital encoding, signal processing and transport services in addition to the uplink service to the satellite. PanGlobal TV offers backhaul to either the Napa teleport or the Sydney teleport by satellite, fiber or hybrid satellite/fiber contribution.