PanAmSat Signs on Equity Broadcasting for Centralcasting by Satellite Solution
Satellite Distribution Capability Facilitates Automated Programming Delivery to Multiple Television stations
Wilton, CT, 30 July 2005
PanAmSat Corporation (NASDAQ: SPOT) today announced a centralcasting by satellite solution to enhance and expand the way its broadcast customers distribute their content. This satellite distribution capability enables a broadcaster to automate the delivery of programming from a central source to multiple affiliate stations. Through this solution, broadcasters can increase their market penetration, improve the quality of service delivered to their affiliates and reduce their overall operational costs.
Equity Broadcasting Corporation, America’s ninth largest broadcast company, has launched a centralcasting system utilizing capacity on the PanAmSat fleet. Supported by PanAmSat’s Galaxy XR satellite at 123 degrees west longitude, Equity will use this system to manage and distribute programming from its Little Rock headquarters to 13 of its remote television operations. Now, Equity will be able to simultaneously deliver a high-quality digital signal to all of its must-carry cable systems while experiencing a substantial cost savings.
“Through the centralcasting technology, our large broadcast customers such as Equity Broadcasting can truly leverage the point-to-multipoint efficiency of satellite-based broadcast system resulting in the highest quality transmission at a reduced operational cost,” said Kurt Riegelman, vice president of North American Sales for PanAmSat. “Our centralcasting solution is just another example of how PanAmSat continually works with its customers to develop innovative and efficient ways to distribute their content in the market.”
Equity Broadcasting owns and operates more than 100 licenses for television and radio stations in the U.S. The company has grown from owning and operating one full-power television station to 22 over a three-year period. In order to manage this aggressive construction and development schedule, the company implemented a system that would enable the automated distribution and management of programming from a central hub via satellite.
“We rely on the centralcasting by satellite system to deliver programming to our television transmitters and cable systems around the country 24 hours a day, seven days a week,” said Larry Morton, Equity Broadcasting’s chief executive officer. “With even more growth anticipated, we turned to PanAmSat to assure the long-term viability of our system. Using PanAmSat’s satellites provides us with the consistent performance and technical superiority needed for this round-the-clock programming at a level that our viewers expect and demand.”