PanAmSat Inks Deal with Leading Latin American Broadcaster Venevison Continental
PanAmSat Enhances Relationship with Venezuela’s Cisneros Group with the Distribution of its International Channel Venevisión Continental
Wilton, CT, 11 September 2005
PanAmSat (NYSE: PA) announced today that Venevisión Continental, a company of the Cisneros Group, one of Latin America’s leading broadcasters, has selected PanAmSat’s PAS-9 Atlantic Ocean Region satellite as its international distribution platform. This deal expands the already strong alliance between the Company and the Cisneros Group taking advantage of PanAmSat’s video capabilities and multichannel platforms to reach an unrivaled community of cable operators throughout Latin America and Europe.
“PanAmSat’s legacy in Latin America is long and rich, having distributed the international networks of top Latin American broadcasters for nearly two decades. Our objective is always to bring as much value as possible to our customers. In the case of Venevisión Continental, we are able to offer an integrated solution which includes the space segment on PAS-9 and a full range of video distribution capabilities,” said Carmen González-Sanfeliu, vice president of Latin America Operations for PanAmSat. “This contract reinforces that PAS-9 has the best cable penetration in Latin America. With an aggregate of more than 250 television channels, PAS-3R and PAS-9 are the platforms of choice for programmers who need full cable head-end penetration for Latin America. We are delighted to strengthen our relationship with the Cisneros Group and we look forward to future business with this valued customer.”
Launched on August 28, 2000, Venevisión Continental is a Cisneros Group pay TV network designed to provide highly rated Spanish–language programming. Built with the Cisneros Group’s production and broadcast expertise, Venevisión Continental offers the best productions in Latin American entertainment and news programming. It includes well-known novelas, talk shows, magazines, variety shows, and special events, among others. Venevisión Continental airs a broad variety of leading regional news programs from Latin America and the Caribbean. These include “Caracol Noticias,” “El Informador” and “Noticiero Univisión.” It also produces original variety shows, news programming and broadcast segments catering to regional markets.
“By operating the top cable video neighborhoods in Latin America, PanAmSat’s PAS-9 satellite offers Venevisión Continental a proven platform for the successful distribution of our network,” said Cosme López, Director of Operations of Venevisión Continental “With a lineup that includes the best programming of the leading Spanish-language networks, Venevisión Continental has experienced great success with this type of packaging in a single network. PanAmSat’s global coverage, unparalleled fleet reliability and outstanding customer service are key elements to our growth strategy in Latin America and overseas.”
In the early 1990s, PanAmSat pioneered the concept of digital platforms in Latin America. Customers maximized the value of their satellite capacity by transmitting video content over compressed digital channels on a shared transponder. Venevisión Continental will make use of one of the transport platforms on PAS-9 to deliver its Spanish-language programming throughout Latin America and Europe. It will employ the video distribution capabilities at PanAmSat’s Atlanta teleport, contracting a managed service that includes conditional access, video compression, encoding and transmission to PAS-9 on a multichannel platform.
PAS-9, a Boeing 601 HP model satellite employing 24 C-band and 24 Ku-band transponders, operates at 58 degrees west longitude. The satellite serves many of the world’s most prominent international broadcasters including the United Kingdom’s BBC, China’s CCTV, Germany’s Deutsche Welle, Japan’s NHK, Arabic channels supplied by the ART Group and a bouquet of channels from media conglomerates such as FOX, Claxson, ESPN, Hallmark, HBO, Viacom and Discovery Networks.