PanAmSat and TVBI Team Up to Deliver Channels Throughout Asia-Pacific
Singapore, 19 June 2006
PanAmSat (NYSE: PA) announced today that TVBI Company Limited of Hong Kong had signed an agreement for capacity on the PAS-8 Pacific Ocean Region satellite for distribution of its programming throughout the Asia-Pacific region, the United States and Europe. Operated by Television Broadcast Limited (TVB), the world’s largest producer and contributor of Chinese-language programs, TVBI will utilize the highly flexible and powerful PAS-8 as the distribution vehicle for its programming as well as for TVBI’s TVBS Taiwan channel.
Speaking from CommunicAsia, PanAmSat Vice President, Asia Pacific, David Ball said, “A loyal customer of PanAmSat for 11 years, TVBI has been very pleased with our customer service and technical support. If you add that to PAS-8’s footprint, power and penetration in regional cable head ends, you have the answer why TVBI came back to PanAmSat for a renewal of their agreement. We’re very honored that TVBI chose to continue their long-standing relationship with PanAmSat for the far-reaching distribution they need to take their product globally.”
TVBI’s programming is aired by broadcasters, cable and satellite service operators throughout the USA, Europe and the Asia- Pacific region. The signal uplink from Hong Kong will be distributed throughout the Asia-Pacific region via PAS-8. At the same time, the signal also serves as a contribution feed which will be picked up by the PanAmSat NAPA teleport and delivered to TVB USA Norwalk operations for onward delivery to Chinese-speaking audiences nationwide. PanAmSat’s NAPA teleport will be responsible for partial delivery to TVB London operations.
TVBS Taiwan will deliver four channels to Taiwan cable head ends. They are: TVBS, TVBS-N, TVBS-G and TVBS Asia. These 24-hour-a-day channels include drama, general entertainment, variety shows and news coverage.
“PanAmSat and TVBI share a long-standing relationship which we are delighted to expand,” said Mr. Peter Tang, assistant general manager, TVBI Company Limited. “The agreement with PanAmSat will enable us to provide the international, quality programming that our viewers expect and enjoy.”
PAS-8 is home to some of the best-known broadcasting and cable television networks including: TVB, ABS-CBN, Turner Broadcasting, ESPN, CCTV, CNBC Asia, Discovery Networks and NHK. The satellite provides video, telecommunications and Internet access throughout the Asia-Pacific region, including a high-power C-band beam that stretches from Bangladesh to the western United States. PAS-8 also contains high-power Ku-band spot beams that cover Australia, Northeast Asia and now the Southwest Pacific. C-band and Ku-band customers are both able to use the PanAmSat teleport in Napa, Calif. to send signals directly to Asia or to receive PAS-8 signals in the United States for onward transmission over other PanAmSat satellites worldwide.