PanAmSat Adds Argentina’s Top Broadcaster Artear to Latin America’s Leading Satellite Television Neighborhood
Top Argentine Independent Media Group “Grupo Clarín” Turns to PanAmSat for Latin American and European Distribution of its TV Channels
Coral Gables, FL, 16 November 2005
PanAmSat (NYSE: PA) announced today that Artear, a Grupo Clarín company, has selected PanAmSat to distribute its full scope of television channels. A subsidiary of the number-one media conglomerate in Argentina, Artear, a long-time PanAmSat broadcast services customer, will use the PAS-3R Atlantic Ocean Region satellite as the distribution vehicle for its high-profile Canal 13 as well as numerous other channels.
“Grupo Clarín has been an outstanding leader in the Argentine communications media industry. This new agreement with Artear brings to our business a wide variety of programming that will reach the vast community of cable operators in Argentina and the rest of Latin America through the capabilities of our PAS-3R satellite,” said Carmen Gonzalez-Sanfeliu, vice president of Latin America Operations, PanAmSat. “Artear joins other leading broadcasters such as Mexico’s TV Azteca, Chile’s TVN and Venezuela’s Venevisión Continental on our fleet. This new agreement with Artear brings a powerful Argentinean television magnet to our customer list. Using PAS-3R, Artear will reach more than 900 cable head ends and operators in Argentina alone and will be welcomed by cable operators across the PAS-3R Latin America neighborhood. We are very pleased that another premier broadcaster like Artear will rely upon PanAmSat’s industry-best satellite reach as well as our unrivaled technical expertise and resources to support their business.”
Grupo Clarín is the dominant media group in Argentina and one of the largest in the Spanish-language media world. Artear, one of the companies of the Group, won a tender in 1990 to operate Canal 13, one of four broadcast TV channels in Buenos Aires. In addition, Artear has launched:
- TodoNoticias (TN), a news network with 24-hour coverage, leading the credibility ratings in the country.*
- Volver, is a channel that transmits old Argentine films, current videos and films, soap operas and has access to the largest film and video library in Argentina. It exclusively runs all Argentine produced content dating from the 1960s up to the present time.*
- Magazine, a variety channel with programming for all audiences
- TyC Sports and TyC Max, the sporting events channels
“As a leader in the local market, Artear is always looking at the best options to reach the largest number of cable operators and viewers. We have been working with PanAmSat for many years and have seen them provide creative solutions and top-notch customer service. PanAmSat is a recognized long-standing leader in the video distribution business, offering excellent cable penetration throughout the Americas,” said Eduardo Bayo, technical manager for Artear. “PanAmSat has offered us an integrated solution which gives us the opportunity to grow in the Argentine market as well as in other regions. We have a unique group of signals, each with excellent ratings. We’ve been a leader in Argentina for many years and we know this relationship with PanAmSat will strengthen even more our position in the local market and abroad.”
PAS-3R is part of PanAmSat’s cable distribution platform for the Americas and carries primary content from first-rate media conglomerates such as HBO, Fox Sports, Disney, Televisa Networks, Turner and Discovery. The Boeing 601 satellite has a communications payload consisting of 16 C-band and 16 Ku-band transponders. The spacecraft offers comprehensive coverage spanning the Americas, Europe and Africa. PAS-3R’s 32 transponders offer expanded and enhanced video and data broadcasting capabilities as well as broadband Internet services. PAS-3R has unique path capabilities that enable broadcasters to uplink in C-band out of Latin America and downlink in Ku-band in Europe and vice versa. PanAmSat pioneered the concept of the international satellite cable neighborhood in the late ‘80s with the launch of PAS-1. PanAmSat’s satellite cable neighborhoods in Latin America are the most coveted delivery vehicle for programmers who want to maximize their reach and penetration to thousands of cable systems.