Intelsat Selected by RRD to Support 3 Italia’s New Mobile TV Service
Over 140,000 Subscribers Signed Up Since Product Launch
Pembroke, Bermuda, September 8, 2006
Intelsat today announced that it was selected by Reti Radiotelevisive Digitali (RRD) to support the first commercially available Digital Video Broadcasting-Handheld (DVB-H) mobile TV service in Europe, operated by 3 Italia. Launched in June, the service, called WalkTV, has already attracted over 140,000 clients.
3 Italia is using the IS-905 satellite, located at the 335.5°E orbital location, to broadcast a multiplex of 12 television channels from the 3 Italia network operations to over 450 UHF transmitters throughout Italy. The signal is then re-transmitted terrestrially from the UHF transmitters directly to mobile phones. 3 Italia used capacity on the IS-905 satellite to quickly deploy WalkTV to terrestrial transmitters, getting the service to market in time to leverage 3 Italia’s exclusive video to mobile rights for the 2006 World Cup soccer matches.
“We needed to get to market quickly and with a reliable offering for subscribers who were excited about the service, especially because of Italy’s triumph in the World Cup this year,” said Antonio Mazzara at RRD, the company that implemented the 3 Italia DVB-H service. “A good video to mobile service needs to have a high quality and reliable transmission, and working with Intelsat for our network helped ensure our successful market entry without any concerns.”
Stephen Spengler, Intelsat’s Senior Vice President, Europe, Africa, Middle East and Asia Pacific Sales, stated, “We’ve been investing in the development and deployment of cutting-edge IP video solutions optimized for specific customer needs. We are pleased that RRD has recognized our expertise in this area by selecting Intelsat to support this growth application. Intelsat is sitting at the intersection of cutting edge video, telephony and data applications and is ideally suited to serve the mobile TV distribution market. We are already supporting a similar service in the U.S. and we’re happy to have enabled 3 Italia to be the first to commercially market this service in Europe.”