ART-IND Extends Capacity Contract with Intelsat for Programming Transmissions into Australia
Pembroke, Bermuda, 9 September 2008
Intelsat, Ltd., the world’s leading provider of commercial satellite services, announced that International Network Distribution (IND), the premier distributor of ethnic channels globally and a subsidiary of the ART Group (Arab Radio and Television Network), signed a multi-year contract extension for capacity on Intelsat’s IS-8 satellite, located at 166º East. IND is one of 33 DTH platforms that Intelsat supports around the globe.
The contract is set to increase service delivery to the growing demands of Australian consumers while providing IND the ability to increase its services by launching new high-quality channel offerings through a multiplexer that will be managed by Intelsat at its teleport in Napa, California. The agreement is seen to be a positive sign for this regional market that has grown significantly in the past five years.
“Working with Intelsat has been instrumental in providing high quality channels to meet growing viewer demands throughout the Americas and Australasia. We believe this contract will give us the capacity for major market growth,” said Karim Abdallah, CEO of IND. “IND’s global presence, along with its alliances with major broadcasters from the Middle East and Europe such as Al Jazeera news channel and RAI Italia, Italy’s state broadcaster, has positioned IND as the premier distributor of foreign language channels globally. We will continue to serve Arabic speaking Australians by linking them to their homeland with premium quality programming through our wholly owned and operated Australian MySat DBS platform.”
“Ethnic programming continues to be a significant driver for industry growth, creating demand for global satellite capacity. In today’s global society, being able to watch regional programming remains paramount, especially for the ethnically diverse audience of Australia,” said Mike DeMarco, Intelsat’s Vice President, Video Services. “IND’s complex requirements also are typical of today’s global programmers. Our transmission and mux services solutions offer IND the freedom to add channels from different sources and origination points, establishing a more diversified offering, all through one satellite operator. In addition to this contract, Intelsat has provided satellite capacity to IND for its long-term business growth in other regions by distributing its content to Latin America via the Intelsat 9 satellite and to the rest of Asia via the Intelsat 2 satellite.”
Intelsat’s IS-8 satellite is one of the premier DTH platforms for international programmers to Australia and home to some of the best-known broadcasting and cable television networks serving the region. In addition, the spacecraft is the delivery platform for PanGlobal TV, which provides programmers immediate access to the established and growing Australian DTH neighborhood. PanGlobal TV is a joint marketing alliance between Intelsat and GlobeCast Australia. IND complements a total lineup on IS-8 of more than 75 channels, which originate from more than 20 countries in Asia, Europe, Latin America and the Middle East.
Intelsat will be exhibiting in Hall 1, Stand C71 at IBC 2008, the international tradeshow for professionals involved in the creation, management and delivery of content for the broadcasting industry, which is being held at the RAI Centre in Amsterdam on 12-16 September.