Perspective: Is Being Global Enough?
With an Internet connection, virtually anyone can establish a business to trade goods, services and information worldwide. Frankly, it doesn’t take much to be “global” these days beyond a Web presence and perhaps representation in multiple geographies.
According to a McKinsey study, cross-border Internet traffic has grown by nearly 1,800 percent since 2005 and, by 2025, it could increase by almost eight times. “All the world’s a stage,” to quote Shakespeare, and digitally driven commerce has opened the door to global opportunities that would have been unimaginable a decade ago – but it has also dramatically changed the dynamics of competition. Enterprises and service providers with legacy systems spread across large and complex global supply chains are finding fierce and unexpected competition from digitally based companies that can reach new markets and respond to changing demands with remarkable speed and agility.
Being global simply isn’t enough. We’ve entered an era where anytime, anywhere on-demand content and communications is the new normal – and it’s transforming how goods and services are traded and consumed globally. Expectations of uninterrupted service – and access to service – have skyrocketed. (For a great example of how these market forces are affecting the media landscape, check out Peter Ostapiuk’s blog: A Shift in Streaming: Taking Linear TV Over the Top.)
Success on a global scale today requires an ecosystem of communications network infrastructure, expertise and differentiated services that can deliver on the promise of seamless and highly personalized interactions between people, their devices and machines, regardless of location. And, it requires the ability to be truly global and reach the 40% of the earth’s population that still does not have broadband access.
At Intelsat, we’re in a unique position to help customers capitalize on this opportunity. We not only provide integrated satellite and terrestrial connectivity that reaches 99% of the world’s populated regions, our ecosystem of strategic partners, IntelsatOne managed services, and next-generation communications and access technologies, including the first of our newly launched high throughput satellites, Intelsat 29e, give customers the full suite of capabilities they need to succeed – anywhere on the planet.
2016 is shaping up to be an exciting year at Intelsat! Stay tuned in the coming weeks to learn more about how we’re transforming our customers’ businesses so they can bring life-changing connectivity and communications to the people and communities they serve – and drive their revenue and reach with unmatched ease, flexibility and performance for their applications.