5 Trends on the Rise in Mobility Services Down Under
By Patrick French, Head of Business Development, Asia-Pacific
While Intelsat is a global company, providing coverage of 99% of the world’s populated regions, we are organized regionally in order to address the unique demands of businesses and their end-users in different parts of the world. After all, connectivity demands in Alaska vary distinctly from those in Australia. In fact, at the 6th annual Australasia Satellite Forum which took place last month in Sydney, Australia, five trends in mobility services emerged:
- 1. Growth continues in the Asia-Pacific region, especially in vertical markets such as maritime and aviation.
- Maritime VSAT penetration in the region is on the rise, driven by regulatory, crew demand and operational applications.
- Inflight connectivity applications in Asia-Pacific are in the early stages – operators would be wise to note that end user expectations can differ in significant ways from those of U.S. and European passengers and this means identifying the right business models for Asia-Pacific operators.
- China and India are two of the largest untapped markets for maritime and aero services in the region and will emerge as end user demand surmounts regulatory hurdles.
- In employing mobility services, network solutions are most effective in the region when they incorporate satellite, platform and terrestrial components.
At Intelsat, we are seeing some of these trends in other parts of the world, as well. However, when it comes to mobility applications in Asia-Pacific, the end users are the most price-sensitive, the regulatory barriers are the highest, and the market is the most fragmented. Yet the potential growth rate for mobility is the greatest, and the ultimate market size is one of the largest.
Successful mobility providers will be those that can deliver consistently high quality of service to the end user (to encourage adoption); leverage a flexible infrastructure (to allow for differentiation from other competitors); and employ an economic model that scales and adapts to serve the mosaic of needs for the many mobility users in the Asia-Pacific.
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