Emerging markets are among the ripest areas for growth for telecommunications organizations, as satellite operators continue to aggressively expand their services to reach developing nations. Satellite companies have had a profoundly positive impact on emerging economies that are demanding more fluid and reliable access to mobile broadband, and Ghana appears to be the talk of the town going into the next few months.
Spy Ghana recently reported that while the BRIC nations, which include Brazil, Russia, India and China, have been the most-spoken-about emerging markets for the past decade, Ghana was recently added to the list, especially for the telecommunications sector. According to the news provider, mobile penetration hit 100 percent in November, making Ghana the most modernized nation in Africa when it comes to telecommunications infrastructure.
The International Telecommunication Union released a study that revealed mobile broadband grew 23 percent between 2010 and 2011, while fixed broadband is still lagging behind in many regions of the world. The source explained that Ghana has been a hot spot for this growth, as 16 million individuals out of its 25 million population now have a mobile phone.
Ghana in its current shape accurately portrays just how much telecommunications businesses have to gain from entering emerging markets. Spy Ghana noted that such firms enjoyed a 65 percent investment-to-revenue ratio in the nation throughout the past several years, which is by far the strongest of any other region in the world.
Satellite operators help telecommunications service providers expand upon infrastructure and reach households and businesses in emerging markets. Intelsat, which has been extremely active on the African continent throughout the past several years, is leading the way, assisting in mobile broadband infrastructure expansions that lead to stronger prospects for businesses and consumers. In fact, Intelsat was the first operator to enter the African market, and currently has more satellites and capacity to cover the continent than any other operator.